Privacy policy

1. Introduction

This privacy notice provides you with details of how we collect and process your personal data through your use of our site: https://www.ai-flo.co.uk (the "Site").

By providing us with your data, you warrant that you are over 13 years of age.

High Click Rate Ltd trading as Ai-Flo is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

2. Contact Details

Full legal entity name: High Click Rate Ltd trading as Ai-Flo
Email address: teamflo@ai-flo.co.uk
Registered Company Address : 74 Brodrick Road, Eastbourne, East Sussex, BN22 9NS
Website: https://www.ai-flo.co.uk

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at teamflo@ai-flo.co.uk.

3. What Data We Collect About You, For What Purpose, and On What Legal Grounds

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

  • Communication Data: Includes any communications you send us via the contact form, email, social media, or other means.
    Lawful basis: Legitimate interests – to reply, maintain records, and manage legal claims.

  • Customer Data: Includes data related to purchases such as name, billing/shipping address, email, phone number, and payment details.
    Lawful basis: Performance of a contract with you.

  • User Data: Includes data about how you use our website and services, and any data posted by you.
    Lawful basis: Legitimate interests – to administer our site and services.

  • Technical Data: Includes IP address, browser info, visit duration, navigation paths, and similar.
    Lawful basis: Legitimate interests – to maintain site security, monitor usage, and improve services.

  • Marketing Data: Includes your marketing and communication preferences.
    Lawful basis: Consent and/or legitimate interests – to develop our services and grow our business.

We may use the above data to deliver relevant website content and advertisements (e.g., Facebook Ads) and measure effectiveness.
Lawful basis: Legitimate interests or consent.

We do not collect any Sensitive Data (e.g., race, health, beliefs, or sexual orientation) or data on criminal offences.

If you fail to provide personal data when requested, we may be unable to fulfil a contract with you (e.g., deliver a product or service).

We will only use your personal data for the purpose for which it was collected or a reasonably compatible purpose.

We do not engage in automated decision-making or profiling.

4. How We Collect Your Personal Data

We collect data via:

  • Direct interactions (e.g., forms, emails)

  • Automated technologies like cookies and analytics tools (see our Cookie Policy)

  • Third-party sources, such as:

    • Analytics providers (e.g., Google)

    • Advertising platforms (e.g., Meta/Facebook)

    • Payment processors (e.g., Shopify Payments)

    • Public sources (e.g., Companies House)

5. Marketing Communications

Our legal basis for sending marketing emails is either your consent or our legitimate interests (to grow our business).

Under the UK PECR (Privacy and Electronic Communications Regulations), we may send you marketing emails:

  • If you made a purchase or asked for information from us, or

  • If you have consented to receive marketing communications and have not opted out.

If you are a UK limited company, we may email you under soft opt-in rules. You can opt out at any time.

We will never share your data with third parties for their own marketing without your express consent.

To unsubscribe, click the “unsubscribe” link in our emails or email us at teamflo@ai-flo.co.uk.

6. Disclosures of Your Personal Data

We may share your personal data with:

  • IT and system service providers (e.g., Shopify, Klaviyo)

  • Professional advisers (lawyers, accountants, insurers)

  • Government bodies when required by law

  • Third parties in the event of a sale or restructuring of our business

All third parties are required to respect your data and only process it in accordance with legal requirements and our instructions.

7. International Transfers

Where we transfer data outside the UK or EEA (e.g., to US-based providers):

  • We ensure equivalent protection by using:

    • Adequacy decisions approved by the UK/EU

    • Standard Contractual Clauses (SCCs)

    • Privacy Shield frameworks (where applicable)

Where safeguards are not available, we will obtain your explicit consent.

8. Data Security

We use appropriate technical and organisational measures to safeguard your data.

Access to your personal data is limited to employees and service providers who need access to perform their duties and are bound to confidentiality.

We have procedures in place for dealing with any suspected data breach and will notify you and the appropriate authorities if legally required.

9. Data Retention

We retain personal data only as long as necessary for the purpose it was collected, including to comply with legal, tax, and accounting obligations.

For example, we retain customer records for six years under UK tax law.

We may anonymise data for analytical purposes, in which case it is no longer treated as personal data.

10. Your Legal Rights

Under UK GDPR and US CCPA (California Consumer Privacy Act), you have rights regarding your personal data, including:

  • Access to your data

  • Correction of inaccurate data

  • Erasure (right to be forgotten)

  • Restriction of processing

  • Data portability

  • Objection to processing

  • Withdrawal of consent (where processing is based on consent)

California Residents may also request:

  • A list of categories of personal information collected

  • Information on how data is used and shared

  • To opt out of sale of personal data (Note: we do not sell personal data)

To exercise your rights, contact us at teamflo@ai-flo.co.uk. We may need to verify your identity before proceeding.

You will not be charged unless the request is manifestly unfounded or excessive.

You have the right to complain to the UK Information Commissioner’s Office (ICO) or the California Attorney General, but we would appreciate the opportunity to resolve your concerns first.

11. Third-Party Links

Our website may include links to third-party sites, plugins, or applications. Clicking these may allow others to collect data about you.

We do not control these third-party sites and are not responsible for their privacy practices. We encourage you to read their privacy notices.

12. Cookies

We use cookies and similar tracking technologies to enhance your experience and analyse website traffic.

You can set your browser to refuse cookies or alert you when cookies are set. Disabling cookies may affect the functionality of our website.

For more, see our full Cookie Policy below.

Cookie Policy for Ai-Flo


High Click Rate Ltd trading as Ai-Flo

This Cookie Policy explains how High Click Rate Ltd trading as Ai-Flo ("we", "us", or "our") uses cookies and similar technologies to recognise you when you visit our website at https://www.ai-flo.co.uk. It explains what these technologies are and why we use them, as well as your rights to control their use.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Ai-Flo) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."

Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your device both when it visits our website and also when it visits certain other websites.

2. Why Do We Use Cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate—these are referred to as "essential" or "strictly necessary" cookies.

Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for analytics and other purposes.

The specific types of first- and third-party cookies served through our site and the purposes they perform include:

  • Essential website cookies – required for site functionality and security

  • Analytics cookies – to track usage and improve performance (e.g., Google Analytics)

  • Advertising cookies – to deliver relevant ads (e.g., Facebook Pixel)

  • Functionality cookies – to remember your preferences and settings

3. Your Rights and Choices

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by:

  • Adjusting your browser settings to refuse or delete cookies

  • Using opt-out tools provided by third parties (e.g., Google Analytics Opt-Out)

  • Clicking “Decline” on our cookie consent banner (if enabled)

Please note that essential cookies cannot be rejected as they are strictly necessary to provide you with services.

If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our site may be restricted.

4. Cookie Duration

Cookies can remain on your computer or mobile device for different periods:

  • Session cookies: deleted when you close your browser

  • Persistent cookies: remain until they expire or you delete them manually

5. Third-Party Cookies

We may use third-party services, including but not limited to:

  • Google Analytics

  • Facebook/Meta Pixel

  • Shopify Analytics

  • Klaviyo email marketing tracking

These third parties may use cookies to collect information about your online activities over time and across different websites when you use our site.

For more information, please refer to their individual privacy policies.

6. California Consumer Privacy Act (CCPA)

If you are a resident of California, USA, you have the right to:

  • Know what personal data is being collected about you

  • Know whether your personal data is sold or disclosed

  • Opt-out of the sale of your personal data (we do not sell personal data)

  • Access your personal data

  • Request deletion of your personal data

To exercise your rights, please email: teamflo@ai-flo.co.uk

7. Updates to This Policy

We may update this Cookie Policy from time to time. The updated version will be indicated by an updated “Last Updated” date and will be effective as soon as it is accessible.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

High Click Rate Ltd trading as Ai-Flo
Email: teamflo@ai-flo.co.uk
Website: https://www.ai-flo.co.uk